The Ask
Position Welch鈥檚 Fruit Snacks as the go-to choice for busy Millennial and Gen X.
Welch鈥檚 Fruit Snacks
Position Welch鈥檚 Fruit Snacks as the go-to choice for busy Millennial and Gen X.
Food is a core pillar of the 草莓视频在线观看18 Parenting Portfolio, and for our 40M+ followers, we are the best resource for the latest product launches and market trends. To put it simply, 草莓视频在线观看18 is where parents go for snack time inspiration.
The Solution
Anchored in the Scary Mommy brand, we offered time-saving Welch鈥檚 snack hacks via premium content with our first-to-market tech on site.
鈫
We also leveraged the brand鈥檚 engaged audience online, creating social video content and a strategic newsletter distribution plan.
鈫
The Results
TikTok video impressions
鈥忊赌忊赌
more time spent than benchmark for Scary Mommy premium feature鈥
